Episode 5 - Threads Comes to the EU!

Brian, Duncan, and Iain from Strong Coffee Marketing are back with another edition of the Strong Coffee Drip! This week, we’re talking about Threads European vacation, predicting what’s ahead in 2024, and sharing tips for breaking into the digital marketing business. Takeaways Meta's Twitter competitor, Threads has been launched in the European Union, but it has struggled to gain traction and needs to find ways to stay relevant in the social media landscape. Bold predictions for 2024 in digital marketing include the rise of text-to-video technology and the use of AI to create ads. To get into digital marketing, it is helpful to have a mentor, learn the basics and fundamentals of marketing, advertising, copywriting, and analytics, and be able to analyze data to understand consumer behaviour. ☕️ The Agenda: 00:00 - Welcome! 01:35 - Brian reveals his amazing Christmas shirt, and it’s spectacular! 02:47 - Taters the cat beamed down from above! 04:15 - Meta's Twitter competitor, Threads, has been launched in the European Union, according to an announcement by CEO Mark Zuckerberg. Initially introduced in the US and over 100 other countries in July 2023, Threads is now available to 448 million people in the EU. To coincide with the EU launch, Meta is allowing users in the region to browse Threads without needing a profile, although posting or interacting with content will still require an Instagram account. The delay in launching in EU countries has been attributed to compliance complexities with the Digital Markets Act. We shared a poll on our Instagram and LinkedIn; close to 75% of respondents don’t currently use Threads, with some not even knowing what Threads is. That’s a problem for Meta! What does Threads have to do to gain traction in 2024? 11:13 - We’ve reached the end of 2023 and look forward to the year ahead. There are sure to be some big digital marketing stories that emerge next year. How will AI continue to change the marketing landscape? Will Elon drive Twitter into the ground? Will Mark Zuckerberg show real human emotion? Give us one bold digital marketing prediction for 2024. 19:22 - This question comes from Susan in Los Angeles. “Hey guys, my son Hector wants to get into digital marketing but doesn’t know where or how to start. What advice do you have for him?