Episode 5: Understanding Buyer Personas - Adele Revella

Buyers are more than demographic statistics. They have sophisticated needs and are frustrated when companies fail to understand. Effective marketing requires alignment with the entire buying journey. To achieve this goal many marketers use the information in a buyer persona to guide sales interactions, advertisements, and content. Gaining true insight into the buyer's journey takes far more than compiling search data. We will discuss how to create effective buyer personas with today's guest Adele Revella. Adele Revella's mission is to educate marketers about how to harness the power of buyer personas. She's spent over two decades in marketing perfecting marketing tools such as personas. Her experience led her to develop the Buyer Persona Institute. With available content, workshops, and the Buyer Persona Masterclass the Institute utilizes the power of buyer interviews to teach modern marketing mastery. Episode Highlights:   Goals of an effective buyer persona How to utilize personas for sales funnels & automation Is the buyer's journey a linear process? The fundamental question to ask when creating content Why are buyers reducing engagement with marketers? What do studies show about the main buyer influence? Guidelines for discovery interviews Resources: Buyer Persona Institute Buyer Persona Masterclass Buyer Personas Book Follow Adele on Twitter