Episode 5: What is PR and How Can It Help Your Business

How do you grow your business and brand visibility with public relations (PR)? What are the steps you can take to become the go-to authority in your industry? In this episode, Lorraine talks about PR and why it's important for your business. She discusses the differences between earned media and paid media. She also shares a simple four-step process to help you grow your own PR outreach, build your brand credibility, and become the go-to expert in your field. Finally, she gives you some tips on how you can track and measure your brand outreach. Listen until the end to receive a special invitation for an opportunity to transition from virtually unknown to verified expert with the power of publicity!   Links Mentioned: Learn To Become The Media's Go-To Authority In Your Niche through my course, "Profitable Publicity"! https://profitablepublicity.prosperforpurpose.com/  Email me your thoughts about this episode! [email protected]  Join our Facebook Community Peerless Brands by Prosper for Purpose here: https://www.facebook.com/groups/peerlessbrands Follow me on Instagram: @lorraineschuchart Follow the Prosper for Purpose on Instagram: @prosper4purpose Get more resources from Prosper for Purpose here: https://prosperforpurpose.com/ Get full access to Lorraine Schuchart at lorraineschuchart.substack.com/subscribe