Episode 50: Build a Brand or License Your Idea? The Decision Framework

Most product founders assume they need to build a full brand around their idea—Instagram handle, website, inventory management, the works. But if you've developed patented technology or a proprietary component, there's another path: licensing your IP to established brands with existing distribution channels. This approach lets you leverage your invention without the overhead of building a consumer-facing business. The key is understanding when licensing makes sense and how to structure deals that protect your technology while creating ongoing royalty streams.