Episode #50 Fortifying the Foundation: Scaling the Freight Brokerage RocketShipping with VP of Revenue Samantha Jones

Building a business from scratch takes stamina and grit. Building a freight brokerage that's scalable requires systems and a fortified foundation. Samantha joins us to discuss the current state of the industry as they scale RocketShipping. 8.31.2022 Powered by ⁠Atlanta Dispatch LLC For Dispatching Services: www.atlantadispatch.org Podcast Website: transportationandlogistics.club Join our newsletter: transportationandlogistics.club/newsletter Learn how to dispatch: Physical Book Copy: transportationandlogistics.club/amazon eBook: https://books2read.com/u/4jqlzX Stay updated with our happenings: https://linktr.ee/transportationandlogistics?utm_source=linktree_profile_share&ltsid=601f8834-e86c-4ff1-a555-2d9ff17f1735Listen on Youtube:https://youtu.be/ssRxr3s9lL0 Intro/Outro Music Shoutout: Positive Hip-Hop by MaxKoMusic | https://maxkomusic.com/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons Attribution-ShareAlike 3.0 Unported (CC BY-SA 3.0) https://creativecommons.org/licenses/by-sa/3.0/ ------00:00 Intro. 02:15 Background. 05:08 How she got into supply chain and logistics. 08:54 What RocketShipping specializes in. 11:15 What is LTE? Is it different? 13:06 Does Rocketshipping partner with box trucks on LTE shipments? 15:54 What numbers mean in business. 18:00 Reasons why the market has been softening currently and in the past 23:45 Whether lower market rates affect them due to higher costs of operations and the need to cater for their dependable carriers. 28:28 What a budding brokerage looking to grow truck load division from scratch can do to navigate a softening market. 32:02 What to prioritize when scaling a business in order to support it. 37:16 Other pillars of building a scalable freight brokerage. 40:11 How important a personal brand is in today's professional climate. 45:58 Personal branding and if it can solidify deals for a freight brokerage if they are looking to win business. 49:14 Can an individual do personal branding and marketing for a business that does not exist yet? [Audience Question] 52:12 Can an individual leverage to build their business on what they have already? 57:24 Final shots 1:00:23 Outro Mixed by HM Media