Episode 50 - Founders Build Businesses. Consumers Build Brands

from Startup Confidential · host Dr. James F. Richardson

Send us Fan MailIn this episode, I once again remind founders that what the layperson refers to as “brand” is really an outcome of a social process. You will never fully control this. You don’t build brands. Consumers do. I describe why this definition matters, how ‘brand’ differs from brand identity (something you actively create and control) and why this distinction matters to you. This is your monthly slice of humble pie. I don’t provide napkins.Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected] Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.comPlease send feedback on this or other episodes to: [email protected]

Episode metadata supplied by the publisher feed · Published Jul 15, 2021

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Episode 50 - Founders Build Businesses. Consumers Build Brands

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