Episode 50: Love in Vain - Dirty Deeds Done Well

What this episode covers

Samy Liechti hat BLACKSOCKS verkauft. Heisst es jetzt langsam Abschied von der Schweizer E-Commerce-Ikone nehmen oder wird auch unter neuem Management das schwarze Socken-Abo weiterleben? VOLKSWAGEN hat entschieden, dass die Marke VW die Zukunft nur als Love Brand bewältigen kann. Übernimmt man sich hier nicht etwas und überschätzt die Liebe, die manche Kunden ihrem BULLI oder ihrem KÄFER entgegenbringen bzw. entgegengebracht haben? Die vermeintliche Romanze von TAYLOR SWIFT mit NFL-Star TRAVIS KELCE elektrisiert deren Fans, die TIKTOK & Co. mit Videos fluten, die humorvoll ihre jeweiligen Idole feiern und deren Markenwert weiter in die Höhe treiben. Haben normale Marken angesichts solcher popkultureller Grossereignisse überhaupt noch eine Chance, in den sozialen Medien wahrgenommen zu werden?

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Frequently Asked Questions

How long is this episode of Dirty Deeds Done Well?

This episode is 28 minutes long.

When was this Dirty Deeds Done Well episode published?

This episode was published on October 19, 2023.

What is this episode about?

Samy Liechti hat BLACKSOCKS verkauft. Heisst es jetzt langsam Abschied von der Schweizer E-Commerce-Ikone nehmen oder wird auch unter neuem Management das schwarze Socken-Abo weiterleben? VOLKSWAGEN hat entschieden, dass die Marke VW die Zukunft nur...

Can I download this Dirty Deeds Done Well episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.