Episode 50: Serial Entrepreneurship - Curing Diseases One Business at A Time With Brian Cook

Brian Cook is a serial entrepreneur with over 28 years of experience opening almost 200 locations across multiple boutique fitness brands. He has a B.S. degree in exercise physiology from Northeastern University and an M.B.A. from Babson College. His most recent company is StretchMed, a one-on-one stretching franchise model, which he founded in November 2019 and currently has over 20 locations in five states. It aims to eliminate chronic pain, increase mobility, rejuvenate, and help you move well. In this episode, Brian uncovers some of the secrets to taking your business to the next level and introduces the principle of the 4C's that help you to be comfortable being uncomfortable. Reach out to Brian through his website, https://stretchmedstudios.com/.