Episode 50: SUMMER REWIND - How to show up as the Guide in your customer’s story

In this episode of The Business of Stories Susan revisits one of the most powerful storytelling concepts of all - the Hero and the Guide.Through stories from Star Wars to a vivid jungle metaphor, you’ll discover why understanding your role in your client’s story can transform not only the way you show up, but also how your audience perceives you.You'll discover:How to make it easy for the people who need you, to find youHow a simple shift in perspective can completely change the way you show up in your businessRecognising how your clients are really feeling before they find you, and how to make them feel safe, supported and ready to take the next step.The jungle metaphor that has helped hundreds of business owners reframe any worries about being “salesy”How to overcome the fear of putting your content out there, and what happens when you hold backA powerful visualisation that will inspire you to shine your light more brightly.This inspiring episode will help you show up with more confidence, clarity, and purpose - and step fully into the person your ideal clients are looking for.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide hereDownload a free copy of The Business of Stories hereOFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015,You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.