Episode 50 | This CMO Commits a $10M Federal Crime | Live at Above the Fold

Connect with the hosts: Tim Davidson – https://www.linkedin.com/in/tadavidson41 Tas Bober – https://www.linkedin.com/in/tasbober/ Subscribe for more no-BS breakdowns of the internet’s wildest B2B moments. This week, Notorious B2B goes live for the first time ever at Above the Fold in Fort Lauderdale.  Inside the episode: B2B has officially hit the mainstream. We teardown the best (and worst) B2B Superbowl ads in the Super Bowl this year.  We sourced stories directly from the audience in a special segment called “CMO Crimes”. Kevin Rapp, founder of Ultra Friends walks us through the wild true story of his CMO embezzeling $10M, and James Levin, Sr. VP of Marketing at Netwrix, breaks down a $500M revenue hack he discovered while working at Amazon. Plus, we settle our "beef" with the Pasetto co-founders, then run a live LinkedIn Outreach Workshop where we roast the absolute worst tactics currently hitting your inbox, and make a special announcement at the end.  And they say B2B is boring. Pshhh.  This episode is jam-packed and our favorite.  Timestamps: 00:00 We finally did a live show (and it’s technically Ep. 50) 01:04 Sponsor stories (and ones who don’t know they’re sponsoring yet)  04:05 How we got Vector to sponsor us - our wild sponsorship pitch 05:06 Sam Altman’s response to the Anthropic vs OpenAI Super Bowl ads 09:08 The ROI on the Mr. Beast x Salesforce Super Bowl ads 12:25 Ramp x Kevin from The Office Super Bowl commercial 14:15: GenSpark’s Super Bowl commercial (who?)   16:00 Settle the Beef: Tas and Tim vs. Pasetto (Amber Williams & Carolyn Dilks) 29:09 LinkedIn Outreach Workshop: the worst tactics hitting the DMs 32:54 Closed/Won: the best posts on the internet last week 33:59 James Levin on the $500M hack at Amazon 41:44 The $10M Root Insurance federal embezzlement story by Kevin Rapp 48:10 Special Announcement If you’ve got a take, drop it in the comments or send this to someone who still thinks B2B is “safe.”