Episode 50: Why Your Quiz Isn’t Converting & How to Fix It with Interact CEO Josh Haynam

If you’ve ever wondered why quizzes convert better than checklists, PDFs, or almost any other type of lead magnet… this episode breaks down the why, the how, and the massive opportunity most podcasters are still missing.I sat down with Interact co-founder Josh Haynam to talk about how quizzes have generated over 100 million leads, why they consistently convert at 40%+, and how creators, coaches, and podcasters can use quiz funnels to grow their email lists, segment their audience, and increase sales.Josh shares what he’s learned from more than 1.3 billion quiz views across thousands of creators and brands — the patterns, the psychology, and the mistakes that separate successful quizzes from the ones that flop.Whether you're a seasoned podcaster or building your first funnel, this conversation reveals what’s actually working right now in audience growth and lead generation.In this episode, you’ll learn:Why quizzes consistently outperform traditional lead magnets in growth and conversionsThe psychology behind quiz results (and why personalization matters)The biggest quiz mistakes people make and how to avoid themJosh’s breakdown of Interact’s 1.3 billion quiz views and 100M lead conversionsWhy AI-generated quizzes miss the mark (and what to do instead)How podcasters can use quizzes to drive traffic, segment listeners, and sell more effectivelyProven quiz funnel examples, including the “career archetype” case studyWhere to promote your quiz for maximum ROI (and what to avoid with ads)Why a well-built quiz can stay evergreen and profitable for yearsTimestamps:01:20 — Origin story: how Interact was born03:05 — Why quizzes convert better than PDFs/checklists05:12 — Using quiz data to shape marketing + offers12:18 — Interact quiz benchmarks, metrics, and averages14:42 — Biggest quiz mistakes and why quizzes flop17:30 — AI quiz templates vs real audience research20:25 — Where quiz traffic comes from + promotion tips26:02 — Evergreen case study: Advice with Erin30:12 — What Interact is building for 2025 and beyondIf you’ve been thinking about creating a podcast-first quiz funnel, this episode gives you the roadmap — and the confidence — to do it right.Start your Interact quiz: https://tryinteract.comFree Podcast Growth Toolkit: https://www.podcastmarketinghub.com/freeMore episodes + resources: https://www.podcastmarketinghub.com