Episode 506: Phoebe Simmonds of the memo

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount In this inspiring interview, Fiona chats with Phoebe Simmonds, co-founder of The Memo, Australia's leading parenting retailer. Phoebe shares her journey from founding The BLOW hair salon to creating The Memo and launching their own product line, DUE. Learn how she built these successful businesses, her approach to branding and community-building, and how she balances entrepreneurship with motherhood.You'll learn:How Phoebe identified and filled a gap in the parenting retail marketThe importance of creating a strong brand identity and communityStrategies for scaling from online-only to multiple physical locationsWhy finding the right business partner with complementary skills is crucialHow to develop your own product line after establishing retail successPractical approaches to balancing business growth with motherhoodThe value of creating experiences beyond just selling productsWhy focusing on your customer's journey leads to business successConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comResources mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/coursesConnect with Phoebe and the memo:The Memo website: thememo.com.auThe Memo Instagram: @thememoDUE Instagram: @duefromthememoPhoebe's Instagram: @phoebeactually  A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.