Episode 509: #415 - The Cliff, the Comeback, and the Convention

In this unforgettable episode, Matt Honson—President of NAILD and lighting industry veteran—shares his jaw-dropping journey from warehouse worker to industry leader. But it’s not just about lighting. Matt recounts surviving a near-fatal fall off a cliff in China, breaking his neck and back, and being rescued by farmers who carried him out on a donkey. His miraculous recovery and resilience are nothing short of inspiring.   We also dive into:  His unconventional path into the lighting business  The evolution of LED technology and industry challenges  NAILD’s fight against unethical practices and its renewed mission  Why the upcoming convention in Saint Paul, MN is a must-attend   🔥 If you’ve ever wondered what grit, leadership, and integrity look like in the lighting world—this is the episode to watch.   📅 Join the movement. Join NAILD. Convention info: September 22–24, Saint Paul, MN.  Connect with Matt: https://www.linkedin.com/in/matthew-honson-3171a32b/ https://www.thayerenergysolutions.com/about   Sponsor: Barron Lighting Group, www.barronltg.com