Episode 51 - Alan Stern Founder and President of Persona Marketing

Alan Stern is the Founder and President of Persona Marketing.   In this episode, Alan Stern talks about his migration from living in his parent’s basement, to becoming an elite seller of high performance sports cars and starting several thriving businesses.  He also talks about his company Persona Marketing, and how he is helping small business owners and salespeople attract business through leveraging social media, AI and freemium apps. 00:00 Introduction and Alan's journey as a young DJ  00:05:07 Transition to the automotive industry 00:08:29 Adding value and becoming a Corvette expert  00:10:33 Reinventing Myself in the Car Business 00:12:05 Joining the Chamber of Commerce  00:17:47 Using Memes as Advertising 00:20:53 The speaking engagement that took off  00:22:13 Overcoming fear and starting small  00:28:45 The HEAT method for social media marketing  00:30:38 The importance of adding value  00:31:53 Leveraging AI and unique positioning in marketing 00:37:21 The future of persona marketing