Episode 51: Challenger brand disruption: Digital deep dive into QSRs with Cynthia Vega and Serene Wilson

In episode 51 of Kantar's Retail Sound Bites, Barry Thomas, senior retail thought leader, and Rachel Dalton, head of retail insights, discuss challenger brand disruption, Kantar's Brand Glee research, and what was driving this growth in the Digital Age. Have a topic you'd like us to cover? Contact us at Kantar's Retail Sound Bites Podcast. Find the Brand Glee report here: https://www.kantar.com/campaigns/brand-glee

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This episode is 49 minutes long.

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This episode was published on January 10, 2024.

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