Episode 51: Digitalzing a Analog Giant

Jeff Heckman joins Joe and Tom this week for a conversation on digitalizing Topps. Jeff is the Director, New Product Development & eCommerce Marketplace at Topps. He has been working at the company for four years and worked at SC Johnson before. Jeff has an MBA from the Kellog School of Management.  Jeff talks about the changes at Topps, from being a trading card company to becoming a digital marketplace.  Jeff also shares some of the key marketing methods behind Topps recent success .You can find Jeff  on twitter @heck44, be sure to check out his company’s website: https://www.topps.com/The FactsThe CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports Our presenters are Joe Favorito (@Joefav) and Tom Richardson (@ConvergenceTR). This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit thecuspshow.substack.com