Episode 51 - Good Idea, Now What? With Charles Lee | Business Therapy™

In today’s episode, I’m joined by Charles Lee, founder of Ideation and author of Good Idea, Now What? for a conversation about what it really takes to move from vision to execution.So many people are walking around with ideas they can’t stop thinking about… but turning an idea into something real is a completely different journey. Charles shares what he’s learned from working with major brands, building businesses and helping people bridge the gap between inspiration and implementation.We talk about the tension between dreaming big and actually starting, the fear that comes with putting your ideas into the world and why action matters more than perfection.There’s also an honest conversation about branding, visibility, documenting your ideas and how to stop overcomplicating the beginning stages of building something meaningful.Here’s what we covered✅ Why ideas without action stay stuck as potential✅ The difference between proof of concept and proof of value✅ How to know if your idea is actually solving a real problem✅ Why documenting your vision matters more than keeping it in your head✅ A simple approach to structuring your business ideas without overwhelm✅ The role branding plays in building trust and visibility✅ Why you do not need to appeal to everyone to build something successful✅ The importance of feedback, momentum, and staying in motion✅ How to start small while still honoring a big vision✅ What it means to intentionally design a life, not just a businessCharles also shares parts of his personal journey, from growing up in a Korean immigrant family of entrepreneurs to becoming a professor, and eventually building a company centered around execution and creative strategy.One of my favorite reminders from this conversation was this:Dream big. Start small. Keep moving.Because sometimes the biggest thing standing between us and the life we want is waiting until we feel fully ready.If you’ve been sitting on an idea, overthinking your next move, or feeling stuck between vision and execution, this episode will give you something practical and grounding to hold onto.About Charles LeeCharles Lee is the founder of Ideation, a company focused on execution, implementation, and creative strategy. He has worked with brands including Google, Toms and Toyota.Born in Korea and raised in the United States, Charles began his career as a college professor before transitioning into entrepreneurship and brand strategy. He is also the author of Good Idea, Now What? and his upcoming book, Design Your Good Life.About the book - Good Idea. Now What? Good Idea. Now What? explores how ideas can move from inspiration to action through creativity, planning and meaningful collaboration. With practical insights on overcoming setbacks, building support and communicating ideas effectively, the book offers an encouraging guide for turning concepts into something impactful and real.Connect with Charles Lee: Buy Book Here: 👉 www.amazon.in/Good-Idea-Now-What-Execution/dp/1118163990Website: www.charlestlee.comLinkedIn: www.linkedin.com/in/charlestleeInstagram: www.instagram.com/charlestleeFacebook: https://www.facebook.com/charlestleeTwitter: x.com/charlestleeYoutube: www.youtube.com/@charlestleeLinkedIn: www.linkedin.com/in/charlestlee  💼 Explore Business Therapy™If you’d like support while building your business, Business Therapy™ is a space designed to help you move forward with more clarity, confidence, and support while navigating growth. Learn more at www.jokedurojaiye.me📖 Download the Free Unmute Yourself Discussion GuideIf this episode resonated with you, you can download the free Unmute Yourself Book Club Discussion Guide for deeper reflection and conversations around voice, visibility, growth and purpose. Click here to download.📖 Read the book, Unmute YourselfUnmute Yourself explores identity, voice, growth, and becoming the version of yourself that can hold what you’re building. you can order here.If you’ve read Unmute Yourself and it resonated, then please leave a review here.