Episode 51 - Purpose and Impact with guest Jeremy Connell-Waite

Episode #51. This episode is an area of personal understanding – purpose and impact for marketers. We've covered purpose previously on the podcast but this episode also explores defining your purpose and then incorporating into storytelling for maximum impact. Today's guest is Jeremy Connell-Waite, author, keynote speaker and Global Comms Designer at IBM, building compelling narratives for their clients. In this episode, Abby and Jeremy discuss how to define your purpose, referencing Simon Sinek and Ikigai and reframing what gets you out of bed in the morning vs what keeps you up at night. Plus Jeremy shares his magic formula of great storytelling, stories vs business stories, his career highs and lows and advice for marketers of tomorrow