Episode 51: Stop dealing with clients: Work/life balance for MSPs

In this week’s episode Not all time is equal, especially the time you spend with clients. Yes they’re the life-blood of your business, but you really need to spend less time dealing with them on a day-to-day basis. So you can focus more of your attention on growing your business. This week Paul explains how exactly you can do this and why it will improve your work/life balance Also on this week’s show, excellent practical advice on how to maximise the current trend in cybersecurity, direct from an expert in the field The show is full of inspiration this week; Paul’s joined by another guest with a great book recommendation. And he’ll be telling you about a website for entrepreneurs you might get addicted to! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Paul mentioned Appsumo where you could find heavily discounted software, courses and ebooks Register for a free copy of Paul’s book Paul’s special guest was cyber security sales expert Jennifer Bleam from MSP Sales Revolution talking about current trends in cybersecurity and how you can leverage these to sell more to your clients Many thanks to Steve Taylor from RocketMSP for recommending the book Simple Numbers, Straight Talk, Big Profits! by Greg Crabtree Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 10th will be speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world, this is Paul Green’s MSP Marketing Podcast. Paul Green: Welcome to a freshly baked podcast. Here’s what’s coming out of the oven for you, this week. Jennifer Bleam: Every sale is based on emotion. And if you don’t engage the emotions, there will not be a buying decision. Paul Green: We’ve also got a great book suggestion for you from Steve Taylor of RocketMSP, that’s coming up towards the end of the show. If you haven’t got a free copy of my book yet, I’ll tell you how you can get a copy. Plus, we’ll be talking about something called AppSumo. If you’ve never heard of AppSumo, lock your wallet away because you’re about to spend a whole lot of money on apps that you didn’t know you really needed. Voiceover: Paul Green’s MSP Marketing Podcast. Paul Green: Now, if you’re the owner of your own MSP, you’ve probably got several jobs within the business. So,...