Episode 51 - Using Video Marketing to Drive Brand Awareness & Public Perception

Cofounder and Chief Revenue Officer at Get Practice Growth, Pete Johnson, joins us on Raving Patients Podcast to discuss different video & digital marketing strategies aimed at driving brand awareness and influencing public perception in a positive way. From the types of videos to create, to where those videos should live, and everything else in between. Pete will also discuss software solutions Dental Practices should consider deploying in order to ensure marketing dollars are spent wisely on and on the channels with the best ROI.   Takeaways from this episode include:  1) Why is video the most effective medium when delivering messaging to your audience?   2) How should I be using video to reinforce extra safety precautions my practice is taking?   3) Where should video content live and be distributed to maximize exposure?   4) Custom Websites vs Semi Custom Websites... what is the difference and why does it matter?   Pete Johnson is an entrepreneur, video marketing expert, and professional storyteller. He has spent most of his career in sales and marketing, with the last 7 of those years specifically focused on the dental industry. In early 2018, Johnson cofounded Get Practice Growth, and set out to disrupt the dental industry. His company focuses on using proven video marketing strategies & leveraging software to help practices communicate their stories effectively, earn their patients' trust, and generate (as well as verify) the revenue generated by their marketing efforts.