Episode 51: When to Pick Up the Phone with Your Manufacturer

Most founders default to email for efficiency—and it works for day-to-day operations. But written communication keeps relationships transactional, while voice builds the trust and rapport that gets you through challenges and unlocks better terms. This episode breaks down exactly when to pick up the phone with your manufacturer, how to use calls strategically (not constantly), and what you can achieve when you shift from transactional to relational. If you've been hesitant to call because you're not quick on your feet, Erin shares why that's actually okay—and when it's worth doing it anyway.