Episode 510: Sita Sargeant of She Shapes History.

 A massive thank you to our sponsor this episode and our fave AI tool, Poppy AI. Use FIONA at checkout for a discount How the pandemic disrupted her original career plans and led to an unexpected passionThe fascinating story of how Canberra, Australia's capital, was designed by a woman Building a business that makes Australian women's history accessible and engagingGrowing from one walking tour to multiple tours across different citiesHow she approaches hiring team members based on personality rather than just historical knowledgeNavigating grief and personal challenges while building a businessThe upcoming book that shares 250 stories of remarkable Australian womenHer expansion plans for Sydney and Melbourne toursConnect with My Daily Business:Instagram: @mydailybusiness_TikTok: @mydailybusinessEmail: [email protected]: mydailybusiness.comConnect with Sita Sargeant:Instagram: @sheshapeshistoryWebsite: sheshapeshistory.com.auEmail: [email protected] mentioned:Marketing for Your Small Business - 9-week live coaching program starting 13 May 2025Descript - AI video editing toolMy Daily Business courses - mydailybusiness.com/courses A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.  Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.  Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.  Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.