Episode 511 - The Results of the Biggest EB survey in History - with Mike Beeley

This week on Tapod we catch up with Mike Beeley – CEO at Lightbox Communications and EVP expert. We talk everything Employer Branding especially the results from the recent global ‘EB’ survey, involving over 300 organisations and close to 800 individuals, generating a 41-page report. We tackle the concerns, strategies, and successes in the space, and Mike shares with us the data that matters and the trends for the future. He creates new streams of thought like HVP and talks through consumer marketing as it relates to recruitment marketing. Our favourite quote from Mike… ‘It’s like air freshener… it disguises all the stinks, but the dry dog turd is still in the corner…’Thanks to Greenhouse  for partnering with us this month.