Episode 517 – Music Consultant Lisa Machac, Spotify Decreases Songwriter Royalty, And The End Of Guitar Amps

My guest this week is Lisa Machac, who’s a music consultant with Little City Sounds and Director of the Omni Sound Project, which is an inclusive community for women and marginalized genders in audio engineering. Lisa’s writing has been featured in Tape Op magazine as well as a popular Substack newsletter. She’s also the creator and host of the Reference Tracks podcast, which features producers and engineers discussing the songs that shaped their careers.Lisa coaches independent musicians who are looking to grow their audiences and promote their music. She adds 20 years of community building and marketing experience to a natural enthusiasm for mentoring others.During our interview Lisa and I spoke about how the Omni Sound Project began, how there are more women audio engineers than generally realized, the vibrancy of the Austin music scene, artists not knowing what to do with their projects, and so much more.I spoke with Lisa via zoom from her studio in Austin. On the intro I looked at how songwriters will be making less even though Spotify’s prices are going up, and we may be at the end of the guitar amplifier era. var podscribeEmbedVars = { epId: 99712449, backgroundColor: 'white', font: undefined, fontColor: undefined, speakerFontColor: undefined, height: '600px', showEditButton: false, showSpeakers: true, showTimestamps: true };Ad link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/