Episode 518: John Smiddy of NutraMarketers - Las Vegas, NV. From Warped Tour Musician to Scaling Supplement Brands. The Math Behind the Marketing. From Rock Shop Kid to MULTI-EQUIPED ENTREPRENEUR.

How does a kid selling rocks from his bedroom turn into a touring musician, and eventually the founder of a powerhouse marketing agency? In this episode of the JUSTIN AND THE [FOOD] ENTREPRENEURS Show, Justin sits down with John Smiddy, the visionary behind NutraMarketers (www.nutramarketers.com). This conversation dives deep into the gritty reality of building a business from the ground up. Justin and John bond over the mental toughness forged through physical disciplines like 75 Hard, exploring how training the body is the ultimate preparation for surviving the chaotic, high-stress world of entrepreneurship. John pulls back the curtain on what it really takes to market consumer packaged goods and nutritional supplements today. Listeners will get a masterclass in consumer psychology, learning why having a great product simply isn't enough if you don't understand the math behind your marketing. John breaks down the exact formulas for scaling: balancing customer acquisition cost (CAC), maximizing lifetime value (LTV) through strategic subscribe-and-save models, and crafting a unique "story within the formula" that builds instant brand credibility. Whether you are trying to break into a crowded retail market, dialing in your e-commerce strategy, or just need the raw motivation to keep pushing forward when you want to throw in the towel, this episode delivers the exact playbook you need to win.   Address: www.nutramarketers.com   Entrepreneur interested in being on the show: https://calendly.com/justin-bizzarro/podcast   Hosted By: Justin Ryan Bizzarro (IG: @justinbizzarro and LinkedIn: FOLLOW ME )   Who is Justin Ryan Bizzarro? – Justin Bizzarro is a serial food, restaurant, technology, media and marketing entrepreneur, who helped build a 24-year-old group of food and restaurant related businesses, he created with his father and business partners out of his family’s basement, in 1998. He is a highly desired business management, personal and athlete growth, free market, food diversity, and entrepreneurial leadership speaker. Justin’s expertise are in human growth, motivation, leadership and management development, health foods and beverages, global lean manufacturing facilities, vertically integrating businesses, food marketing and advertising, supply chain creation and management, direct to consumer fulfillment, transportation and distribution, personal brand building, restaurant development and construction, and entrepreneur acceleration. Justin received his BA in International Business and Management from Dickinson College, in 2002, and his MBA from University of North Carolina - Chapel Hill, in 2014. He is currently pursuing his Master of Divinity in Leadership from Denver Seminary. His leadership and entrepreneur podcasts have positively impacted millions of people across the globe.   Our [ELITE] Food, Farming, Hospitality, Nutrition, and Beverage Entrepreneurs Community: Under [NEW] Construction Blog Anyone?: GorillaBrave Blog On Instagram: GorillaBrave on Instagram GorillaBrave Group on Whoop: COMM-473D96   Free Podcast.  No Advertisements.  The stories of Food, Beverage, Farming, Hospitality, and Nutrition Entrepreneurs and how their failures led to the successes in their lives and in their business.  What does the future have in store for the food, beverage, and nutrition entrepreneur?   JUSTIN AND THE [FOOD] ENTREPRENEURS Email: [email protected] Instagram: @justinandthefoodentrepreneurs ( #foodentrepreneurs )   All music is scored by host or royalty free.