Episode 52 - Brand Love with guest Marc Cox

Episode #51. The technical skill focus in this episode is Brand Love, a concept developed by Marc Cox which is centred on the principle that brand love starts from within the organisation; passionate employees who authentically deliver the company values, company behaviour and customer relationships will create memorable customer experiences, which in turn drives sales. Abby's guest expert to share more on his concept is Marc Cox, author of "The business case for Brand Love" and founder of Company Spirit - supporting organisations to build equity beyond transaction, through experience and their employees. In this episode, Marc shares why what the company is saying and doing should be in sync, the importance of experience and what this means for you as the organisation's marketer.