Episode 52 - Filling in Your Brand Gap

Conversation with best-selling author, Marty Neumeier on branding and differentiation. Neumeier is the author of three books: The Brand Gap, Zag, and The Designful Company. In this episode of Power to the Small Business we discuss how to find that radical differentiation within your business that gives customers a gut feeling about you. When you can do that, you have filled in your brand gap. Link to Show Notes: http://budurl.com/khbu Guest: Marty Neumeier - Director of Transformation at Liquid Agency Host: Jay Ehret - Chief Officer of Awesomeness at The Marketing Spot