Episode 52 - How to Avoid Getting Scammed by Your Digital Ad Agency

The FI GROW team discusses crucial factors in choosing a digital marketing agency. Key concerns include maintaining access to your own Google Ads account and avoiding agencies that lock clients into long-term commitments or charge based on ad spend. They emphasize the need for agencies to provide personalized ad strategies and focus on actual conversions, not just click numbers. Finally, they caution against blindly following advice from Google representatives, who may primarily be interested in increasing spending.