Episode 52: Market Truth Over the Entrepreneur’s Ego - Amy Jo Kim

Amy Jo Kim started her tech career as a neuroscientist -turned-programmer with a degree in experimental psychology. She found that she had a knack for building and tuning systems, so she became a UX designer and then put her skills to use in multiplayer social gaming – and never looked back. She was part of the early design team for Rock Band, The Sims, Ultima Online, eBay, Netflix, and Happify – and learned from the inside out what it takes to create an innovative genre-defining hit. Now she's bringing those insights to entrepreneurs and innovators worldwide through Game Thinking – a cutting-edge approach to early design and discovery that will 10X your product/market fit.