Episode 52: SUMMER REWIND - How to turn your message into a movement

In this episode of The Business of Stories, Susan revisits one of the podcast's most inspiring episodes, exploring what happens when your business becomes about something bigger than the products or services you sell.Through powerful real-life stories, you'll discover how the businesses people remember aren't just known for what they do, but for what they believe, the change they're creating, and the future they're inviting others to be part of.You'll discover:How to uncover the movement that's already taking shape within your business.Why the strongest messages begin with a belief, not a business plan.The powerful question that will completely change how you think about your business.How your own story could hold the seeds of a movement without you even realising it.Why people are drawn to businesses that stand for something bigger than what they sell.The simple exercise that helps you uncover the beliefs at the heart of your business.This inspiring episode will help you find deeper meaning in your message, connect with the people who share your beliefs, and build a business that people don't just buy from, but genuinely want to be part of.If you have a question you would love Susan to answer on the show, please email it (in writing) to [email protected]: Download Susan’s storytelling blueprint for free here Download her most popular masterclass: Be The Guide hereDownload a free copy of The Business of Stories hereOFFERS: Check out The Story Source here Storytelling Mastery here About your host Susan Payton:When Susan told her ‘ordinary’ story to 1,500 business owners back in 2015, You the response from people who resonated with it and felt connected to her as a result of hearing it, blew her away!In fact, that moment completely changed her business - and her life.Susan has since worked with entrepreneurs all over the world, written the international bestselling book, The Business of Stories, hosted the podcast of the same name, and become a leading authority on how to use storytelling to stand out in your industry.Thousands have used her simple framework to share their message with impact, attract ideal clients and grow their business.Susan has also spoken on stages from Brighton to Barcelona, guested on panels and podcasts and run numerous masterclasses, guest expert sessions and workshops, both online and in person.In a world where it’s getting harder and harder to be heard above the noise, Susan is passionate about showing business owners how to clearly articulate their value and speak to the right people, at the right time, with a simple message and a great story.See my bio here And my speaker page hereConnect with Susan:Email: [email protected]: https://www.linkedin.com/in/susanpaytonuk/Facebook: https://www.facebook.com/SusanPaytonUK/Instagram: https://www.instagram.com/thebusinessofstories/Produced by Winter Audio.Mentioned in this episode:Free storytelling masterclass I’m running a free 60-minute storytelling masterclass on Friday 18th September at 12 noon UK time. We'll start in a thrift shop in New York. We'll talk about James Bond. You'll see that you have SO many stories you could be sharing in your business, how to break them down into short, easy to share stories ... and we'll work on one of them on the call. To join me, simply: 1. Register at thebusinessofstories.com/freemasterclass 2. Look out for the zoom link you’ll get sent, and 3. Put Friday 18th September at 12 noon in your diary I’ll see you there.