Episode 52 / The Butterfly Story of Making a Greener World Hosting Job van Hooijdonk

This butterfly is excited to be speaking with Job van Hooijdonk. Job is co-founder of Regreener, an Amsterdam-based startup focusing on regreening the world. Before founding Regreener. He studied corporate law and worked as an M&A lawyer for an international law firm for several years. Being a millennial, he then started thinking about switching careers in order to be able to make an impact. Looking at existing climate change fighting solutions, he noticed three things: (1) Most solutions were too complicated, (2) there was a major lack of transparency, and (3) almost all solutions were focused on the negative side of things. This finally resulted in the core values of Regreener: simplicity, transparency, and positivity. This means that Regreener is focused on simple solutions whilst focusing on providing its community with all the information about impact, finance, etc. and all is done in a positive way, meaning that the focus is on the green impact. Regreener offers consumers and businesses the opportunity to plant trees, protect rainforests and offset carbon through carbon certificates. Furthermore, they are focusing on building check-out solutions for webshops, providing end customers with the opportunity to plant a tree. In this episode you will hear about his work, transparency in “re-greening”, green projects, green in business, carbon credits, and more. Some notes... More about 1treellion, Job van Hooijdonk & ReGreener. To support planting all over the world, please check out this link. The great music is credited to Pixabay.