Episode 52: The difference between MSP marketing strategy & tactics

In this week’s episode It’s a common problem in the world of MSPs. Time and time again Paul talks to business owners about their marketing, and the conversations are focused in the wrong areas. Being clear on your marketing goals, strategy and tactics is fundamental to the growth of your MSP. This week Paul spends a chunk of the show looking at just that Also on this week’s show; your MSP is not going to grow unless a) you’ve got the right kind of people around you, and b) YOU can lead them in the right kind of way. Paul welcomes a special guest with 7 core principles for being a better leader Plus why it’s easier to focus on selling ‘outcomes’ than “technology’ (and how to do that). And a guest joins Paul to suggest a brilliant book that combines two rarely matched themes; software and spirituality! Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert In discussing selling outcomes, Paul mentioned the topic of ‘good, better, best’ from Episode 44 Book your free place on Paul’s brand new monthly Live MSP Monthly Profit Booster webinar Paul’s special guest was speaker, coach and author Andy Edwards. Find out about his new book “Leadersh*t” here Many thanks to the Technology Leadership Insider R. Michael Anderson for recommending the book The Surrender Experiment by Michael Singer Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on November 17th will be MSP and technology recruiter Chris Duggan from Big Red talking about current trends and tips for recruiting 1st, 2nd and 3rd line techs Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: Fresh every Tuesday for MSPs around the world. This is Paul Green’s MSP Marketing Podcast. Paul Green: Hello, and welcome to this first anniversary edition of the MSP Marketing Podcast. Here’s what we got coming up for you this week: Andy Edwards: They don’t trust their leadership. So the question here is, are leaders delusional, or are staff complete and utter liars? Paul Green: We’re also going to be asking the question later on. Do people really buy technical services from you or are they only interested in outcomes? There’s a brand new free live monthly webinar series that I want to tell you about. It could give you a real insight into even more marketing ideas for your MSP. Plus, we’ve got a great book suggestion from R. Michael Anderson, who’s going to finish off today’s show for us. Voic...