EPISODE · Jan 31, 2025 · 56 MIN
Episode 525 - Fractional CPO? Interview with Ethan Williams
from The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD · host Ron Baker and Ed Kless
In this insightful episode of The Soul of Enterprise, Ed and Ron are joined by Ethan M. Williams, the founder of Fractional Pricing Advisors and a recognized expert in value-based pricing strategies. With over two decades of experience in corporate strategy and a Certified Pricing Professional designation, Ethan shares his journey through roles at PwC, GE Digital, and beyond. Together, they delve into how businesses can unlock profitability by moving away from cost-plus models and embracing customer-centric pricing. Tune in to explore actionable strategies for transforming your pricing approach and driving value in today's competitive market. About Ethan Ethan M. Williams is a Certified Pricing Professional and founder of Fractional Pricing Advisors. With 20+ years in corporate strategy and pricing, Ethan has led transformations at PwC and GE Digital. He holds an MBA from the University of Rochester and is a thought leader in value-based pricing strategies.
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Episode 525 - Fractional CPO? Interview with Ethan Williams
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