Episode #53 A discussion with Buck Robinson: President of Media Manager Marketplace.

On today’s show we speak with Buck Robinson- the President of Media Manager Marketplace. Buck and his experienced team have a long history of helping non big budget brands test and learn their way into the world of offline media (TV, print, radio, etc). You don't need a seven figure budget to make a positive impact on your business with offline media. Right up front, Buck discusses how offline media is not a substitute for digital and social- but simply another piece of a comprehensive marketing/media plan to drive demand for your brand. At times, brands are happy being on a retailer's shelf; retailer's like brands moving off their shelves. Discussion points include: - Truly understanding who your customer is and not who you wish they were - His firm's commitment to candid discussions with prospective and ongoing clients about objectives and what it will take to execute a plan - The importance of truly understanding what you are getting for your investment versus only worrying about what you are spending - How they can help brands drive business in specific markets and even with specific retailers - Using a data backed growth story to source, or remove uncertainty from, prospective investors Enjoy the show! Please follow the Road 2 Retail podcast on Spotify, iTunes and on LinkedIn. Please leave us a review and share this episode with those who may find the content useful.