Episode 53 – Apple in India, Facebook News Feed Changes

Our News Roundup this week covers three topics: Microsoft's announcement that Windows 10 now has 350 installations; Twitter's addition of stickers to photos shared through the platform; and Amazon's new strategy for selling third-party Android phones with ads on the lock screen. Our Question of the Week is "How is Apple doing in India, and how can it do better?" It builds on research Jan has been doing over the last few weeks on what Apple might do to boost its fortunes – and specifically the iPhone's fortunes – in India. We talk about the unique characteristics of the Indian market, and how it's different from China; the state of the smartphone market in India; Apple's current position there; and four major themes around how Apple can accelerate growth and increase its addressable market there. Our third segment covers the changes Facebook announced to its News Feed algorithm on Wednesday, the reasons for the move, and the likely implications for users, for publishers, and for Facebook. As usual, we wrap up with a Weekly Pick, this week two items recommended by Aaron. I want to briefly thank all those who helped me in my research for this episode and my weekly Techpinions column, which also went up today on the same topic, including Shibesh, Harshil Shah, Sudeep Mishra, Sascha Pallenberg, Viranch Damani, Varun Krishnan, Nitin Alabur, and others. Your help and insight is much appreciated. Links to other relevant content and additional ways to listen to the podcast can be found at podcast.beyonddevic.es.