Episode 53: Christine Strzalka and Caroline Strzalka, Co-Founders of It's By U | Do it yourself subscription flowers

Flowers make people happy.  But in the United States, there’s been a “lost” generation of people who haven’t had flowers in their homes.  Maybe it’s because flowers are too expensive, they don’t last long, or are simply just a chore to bring home.  Enter It’s By U, a subscription flower service where you assemble the flower arrangement at home. By shipping fair-trade flowers direct from Ecuador, It's By U is able to deliver premium flowers to customers in 5 days from the day they were cut as opposed to the days on end a flower can spend wilting on the shelf of a retail store. The result: a beautiful arrangement that lasts longer and is less expensive than traditional delivery methods.   Founded by sisters Christine (an award winning florist) and Caroline Strzalka, It’s By U brings the well known benefits of nature into the home and office, and has good reason to have you assemble the arrangement yourself. Listen to the episode to hear how this blossoming business is bringing new life to the flower industry! Thinking of an It’s By U gift?  Use code NYLAUNCH for 20% off. More on It’s By U: https://itsbyu.com/ Transcript of the episode available at: https://nylaun.ch/itsbyutr