Episode 53: David Placek of Lexicon Branding

How did your favorite car get its name? We talk about the secrets of naming cars—and almost every other product in the world—with David Placek of Lexicon Branding. Lexicon is the agency behind such iconic names as the Subaru WRX and Outback, the Honda Ridgeline, the Scion brand and even items like the Swiffer and Febreeze. It's a fascinating look at how words and sounds affect our thoughts of products.