Episode 53: Marketing = Awareness + Attraction episode artwork

EPISODE · Feb 17, 2021 · 46 MIN

Episode 53: Marketing = Awareness + Attraction

from Rich the Architect · host Rich the Architect

In the past week or two I have been thinking of how to market my company, brand, and myself.  Initially I was wondering if attraction and marketing are the same thing.  After a few conversations with others online I've realized they are not, but the combination of awareness and attraction is what marketing is about.  In this episode I break down what these two concepts mean to me, and also some steps I'm taking to execute on these two concepts.

In the past week or two I have been thinking of how to market my company, brand, and myself.  Initially I was wondering if attraction and marketing are the same thing.  After a few conversations with others online I've realized they are not, but the combination of awareness and attraction is what marketing is about.  In this episode I break down what these two concepts mean to me, and also some steps I'm taking to execute on these two concepts.

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Episode 53: Marketing = Awareness + Attraction

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This episode was published on February 17, 2021.

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In the past week or two I have been thinking of how to market my company, brand, and myself.  Initially I was wondering if attraction and marketing are the same thing.  After a few conversations with others online I've realized they are not, but the...

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