Episode 53: Marketing = Awareness + Attraction

In the past week or two I have been thinking of how to market my company, brand, and myself.  Initially I was wondering if attraction and marketing are the same thing.  After a few conversations with others online I've realized they are not, but the combination of awareness and attraction is what marketing is about.  In this episode I break down what these two concepts mean to me, and also some steps I'm taking to execute on these two concepts.