Episode 53: Podcast SEO 101: How to Rank Higher and Get Found with Duo Collective’s Abbey Oslin

If your podcast feels like it’s doing a lot of work without giving much back, this episode is for you.In this in-depth conversation, I’m joined by Abbey Oslin from Duo Collective for a true podcast swap—one that dives deep into how podcasting, SEO, and AI actually work together to grow your audience, authority, and business. We talk about what’s working right now, what’s changing fast, and how podcasters can stop treating their show like “just content” and start treating it like a long-term growth asset.This episode is especially powerful if you’re an established podcaster who loves creating content but wants clearer visibility, stronger discoverability, and more alignment between your podcast and your business goals.In This Episode, We Cover:Why podcasting is one of the most powerful SEO plays available to business ownersHow AI tools like ChatGPT and Google’s AI Overviews rely on SEO foundationsThe real reason blog-style show notes matter more than everHow to structure podcast titles for searchability on Apple and SpotifyWhat E-E-A-T means and how podcasts naturally build authority and trustHow to repurpose old podcast episodes without starting from scratchWhy most podcasters underutilize their website—and how to fix itHow quizzes, bundles, and playlists outperform social media for podcast growthThe biggest mistakes podcasters make when choosing hosting platformsHow dynamic ads turn your back catalog into a revenue-generating assetTimestamps:1:45 - Common podcasting hurdles and mindset shifts3:30 - Exciting details about the Glow-Up Party5:00 - The art of being found in a crowded space6:45 - Streamlining your podcast process for success8:15 - The magic of collaboration and shared growth10:00 - Leveraging unique opportunities in podcasting11:30 - Tracking what truly drives podcast success13:00 - Shifting from downloads to meaningful engagementYour podcast already contains years of expertise, insight, and value. The difference between a show that nurtures and a show that drives growth comes down to how intentionally that content is positioned, optimized, and repurposed.Treat your podcast like a product—and everything changes.