Episode 53: Sandy Dedeian - The Two Most Important Assets For Successful Marketing Are...

Gold Nuggets in this Episode: Time is going faster for Juliet. Is it because she's been stuck in the house with Steve for a year during lockdown? "No matter how much we know, we still fail sometimes." "There is no such thing as a failure. There are victories and there are learnings. Sometimes what become victories later resulted from our greatest learnings." "The only people who never fail are those that never do anything at all." "Always show that thing that differentiates you from other companies, and in most cases other than your product, it's usually you." "You have something to tell people. You're telling your story, your brand's story, or your company's story, and people get attached to that and they like to follow your journey." "Pinterest is not social media. It is a visual search engine. It's the third largest search engine after Google and YouTube." "The number one mistake is not collecting people's emails." "Email marketing is the number one thing that companies can do that brings a lot of conversion." "Whether you're on social media, writing blog posts, email marketing, or anything that you're doing, you always have to tell a story." "Don't be afraid. If you want to do this so badly, go for it. You will fail. Learn from those mistakes. Stand up again. Go, pivot, create something." "Don't worry about finding customers for your products. Find products for your customers." - Seth Godin   Our guest is Founder and CEO of Rectified, Inc., Sandy Dedeian. Sandy has been an entrepreneur and marketer since 2004, and has followed an atypical career path. She has a unique mix of academic knowledge, traditional work experience, and crazy entrepreneurship. In 2007, she founded Rectified Inc. to help small and medium companies improve and perfect their marketing, and has since worked with SMEs in the Middle East, the UK, the US, and Canada. Sandy holds a Bachelors of Business Administration from the American University of Beirut, a Masters in Management from the Université Saint-Joseph de Beyrouth, and an MBA from HEC Montréal. Song by Adam Vitovsky / CC BY 3.0