Episode 53: “The holy grail question in management: what to control and what not?”

We typically control 2 things in organisations: "People" ... when we say “you should do/ think this or that” "Outcomes/ results" … when we say “we should increase/ improve ….” (made impersonal, e.g. we should increase trust, engagement, productivity, ...) Both ways are flawed ... so what is a better "use" of control ? (i.e. not flawed and with actual better outcomes?) The specific PROCESS of knowledge creation ... not the CONTENT of the knowledge created ... How do you do that ?