Episode 537 "Moments With Foo": Ken Cook Reveals the Art of Strategic Planning in Marketing Agencies

Ken Cook co-owns the marketing strategy firm, The Prepared Group, and specializes in working with marketing agencies, teaching them how to support clients with a strategy-first approach. After realizing the traditional marketing agency model was broken, Ken set out to fix it, so his clients could attract, convert, and retain more business. So The Prepared Group created a consulting program where marketers can discover a powerful new marketing service they can offer that virtually eliminates client churn, adds 6-figures to their ""take home"" pay, & sets them apart from the vast sea of average marketers. In this episode, Foo and Ken talk about marketing strategy for marketing agencies and the importance of adding strategic planning to agency growth. Throughout the episode, they draw parallels to various industries, including healthcare and the military, underscoring the criticality of planning for mission success. Tune in to learn how to avoid common pitfalls in your marketing strategies!#BusinessGrowth #BusinessStrategy #BusinessTips #JamesFooTorres #Foo #KenCook #BusinessVisibility #Opportunities #Strategies #ImperiumAuthority #SAB #MomentsWithFoo #MWF #MarketingStrategy #StrategicPlanning #BusinessGrowth #AgencySuccess #LeadWithStrategyConnect:Strategic Advisor Board: https://www.linkedin.com/company/strategic-advisor-board/James Foo Torres: https://www.instagram.com/jameslfoo/https://www.linkedin.com/in/jameslfooWebsite: https://ImperiumAuthority.com/Ken CookLinkedIn: https://www.linkedin.com/in/kendellcook/ Website: https://thepreparedgroup.com/start