EPISODE · Feb 24, 2026 · 51 MIN
Episode 54: A Case Study on Outdoor Voices
from Two Sisters In Business · host Lauren Stephens & Kaki McGrath
On today's episode, we discuss the brand Outdoor Voices — a brand that has had us captivated since launching Dudley Stephens in 2015. We deep dive on what went right at OV, what went wrong, and the decisions OV made versus the decisions we have made in growing and running our business.
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Episode 54: A Case Study on Outdoor Voices
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How long is this episode of Two Sisters In Business?
This episode is 51 minutes long.
When was this Two Sisters In Business episode published?
This episode was published on February 24, 2026.
What is this episode about?
On today's episode, we discuss the brand Outdoor Voices — a brand that has had us captivated since launching Dudley Stephens in 2015. We deep dive on what went right at OV, what went wrong, and the decisions OV made versus the decisions we have made...
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