Episode 54：奥斯卡若有最佳电影市场推广奖，非”Barbie“莫属

from "柠檬变成柠檬水"中文商业播客(Chinese Podcast) · host Hua & Poy

Send us Fan Mail今年夏天的美国商业新闻可以说是一片粉色，Barbie电影打破了各种票房记录，并且成为今年夏天最热门的商业话题。不过这部电影最出彩的还是其背后的市场营销团队，Barbie的整个宣传过程可以列为最经典营销案例。在最新一集的“柠檬变成柠檬水”播客里，主持人俞骅和Poy Zhong邀请我们节目的老朋友Frank Zhang与大家聊聊Barbie今夏制造的粉色声势，欢迎大家收听！收听方式:请您在Apple Podcasts, 小宇宙APP, Spotify, iHeart Radio, Google Podcasts, Amazon Music等，搜寻”柠檬变成柠檬水“。Support the showThank you for listening to our podcasts. We also welcome you to join the "Turn Lemons Into Lemonade" LinkedIn page! Join our very popular WeChat community, please use WeChat ID "reelstone" to contact us.

Episode metadata supplied by the publisher feed · Published Sep 15, 2023

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Episode 54：奥斯卡若有最佳电影市场推广奖，非”Barbie“莫属

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This episode is 26 minutes long.

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This episode was published on September 15, 2023.

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