Episode 54: How to buy another MSP

In this week’s episode Did you know one of the quickest ways for an MSP to grow… is to actually buy another MSP? But a lot of people think that buying a business is out of their league; assuming it’ll cost too much money or be overly difficult. This week on the show Paul’s joined by an MSP M&A (mergers & acquisitions) expert to dispel some myths and help you identify the opportunities, and potential pitfalls Also this week – times have changed and you can no longer rely on just one particular way of gaining new clients. Paul explains the importance of having multiple marketing pillars Plus how to properly brief a Virtual Assistant. If you’re toying with the idea of using a VA, in this episode Paul helps you get the most from them Show notes Out every Tuesday on your favourite podcast platform Presented by Paul Green, an MSP marketing expert Find out more about marketer and business consultant Jay Abraham and his books Paul mentioned the brilliant book They Ask, You Answer by Marcus Sheridan Find out more about the brilliant physical time-tracking tool Timeular Paul mentioned the project management software Basecamp Here’s a link to the MSP Marketing Group on Facebook Paul’s special guest was MSP Commercial Solutions expert Daniel Welling talking about how best to buy or sell an MSP business in 2021 – check out his website here Many thanks to Chris Timm from Sondela Consulting for recommending the books The Ride of a Lifetime by Disney’s Bob Iger and Never Split the Difference by Chris Voss Please recommend a book you think will inspire other MSPs here paulgreensmspmarketing.com/podcastbooks Paul’s special guest on December 1st will be Steve Taylor from RocketMSP talking about current trends in MSP marketing Please send any questions, ideally in audio-form (or any other feedback) to [email protected] Episode transcription Voiceover: