Episode 54: Jon Itkin - Connecting Product Marketing and Brand Marketing

from This is Product Marketing · host Product Marketing Hive

In this episode, Jon Itkin, Principal at In The Kitchen, joins Louise Liu to discuss the often-overlooked relationship between brand marketing and product marketing, particularly in B2B tech companies. He also shares his thoughts on how product marketers can effectively lead and bridge the gap between product marketing and brand marketing efforts.For more information, please check out Jon's article: Bridging Brand and Product Positioning.All rights reserved. © Product Marketing Hive.

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This episode is 22 minutes long.

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This episode was published on October 9, 2024.

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