Episode 54: Starting a Subscription Box Service & Toast's IPO

Toast had its initial public offering this week that could value the restaurant-tech company at more than $16 billion [source]. Toast is a point of sale software for restaurants.  Aftership is a software company we recently started utilizing for DermWarehouse. This helps us track and gather information between when we ship products and when they are delivered.  DermWarehouse is starting a subscription box. A subscription box is going to help get more new products into customers hands, which should increase our profitability.  I’m a big hockey fan. The NHL recently had their media day in Chicago. This is where the biggest stars from each team come to Chicago for two days for media promotion [see photos]. Learn how this event got me thinking about content creation.  If you want to learn more about Search Engine Optimization, I wrote a blog on the 40 Top SEO’s to follow on Twitter.  I love this tweet from Christine Johnson on the importance of following up.  Changing your title tags and meta descriptions across your website is low hanging fruit that can lead to a nice uptick in SEO rankings. I'll tell you how the Negro League Baseball Museum changed my perspective on storytelling.  The Media Captain drastically improved its process for proposal creation. We use a great software called Proposify.