Episode 54: You Don’t Have a Marketing Problem. You Have a Follow-Up Problem

If you’ve ever walked out of a coffee chat or networking event wondering, “Was that really worth my time?” — this episode is for you.In this solo episode, Jennifer Kok, business strategist and founder of Next Wave Business Coaching, dives into Pillar #3: Your Network from her 9-Pillar Profitable Business Framework. Jennifer reveals why most entrepreneurs don’t have a marketing problem, they have a follow-up problem.In this episode, you’ll learn why your network might be the most underused profit source in your business  and how to fix it using an authentic, 7-step follow-up system that’s genuine, simple, and never salesy.By the end of this episode, you’ll have a clear roadmap to: ✅ Build your Warm 100 — the contacts who already know, like, and trust you ✅ Follow up without feeling awkward or “bothering” people ✅ Transform business cards into meaningful, profitable relationships ✅ Become a super-connector who’s known, trusted, and rememberedBecause the truth is… your next client probably already knows you — they’re just waiting for you to follow up.“The fortune isn’t in the room- it’s in the follow-up.” — Jennifer Kok🎧 Listen to Pillar #1: Revenue (Episode 50) — Why revenue can be the vanity number🎧 Listen to Pillar #2: Customers (Episode 52) — How saying yes to everyone is costing you profitMeet Your Host:Jennifer Kok has been a business owner for over 25 years and is now a Small Business Growth Advisor.  She turned her first business into a franchise and successfully sold it 20 years later.  She is passionate about building a business and a family at the same time.I support women entrepreneurs in their second year and beyond as they build businesses and families, helping them achieve Clarity, Confidence, and Consistent Profits.  The reality is, you’ve built a Business You’re Proud Of— but it’s time for it to work for you.I help service-based women entrepreneurs double profit without doubling hours.The Earn More Stress Less 9-Pillar Blueprint helps women entrepreneurs with families create profitable, sustainable businesses that finally pay them back — in money, time, and peace of mind.Join me for a Free Online Workshop:3 Keys to Growing a Profitable Business https://nextwavebusinesscoaching.comFacebook: https://www.facebook.com/nextwavewithjenInstagram: https://www.instagram.com/nextwavewithjen/LinkedIn: http://www.linkedin.com/in/jenniferowenskokYouTube: http://bit.ly/2M9uX6SMy name is Jennifer Kok, and I’m a profit and growth advisor for service-based women entrepreneurs. I help women business owners make smarter, more strategic decisions so they can grow profitably, pay themselves consistently, and avoid burnout.Because the truth is, business owners make decisions all day long, but the ones that really matter are often the hardest ones. Should I hire? Raise my prices? Invest in marketing? Let go of a draining client? Expand, or simplify?Those decisions carry weight, and they can impact your time, your profit, your energy, and your long-term growth.That’s why I created the Focused Growth Collective, a virtual mastermind for women business owners who want support making the kinds of decisions that move a business forward. Yes, we talk strategy, but we also look at the bigger picture like mental load, health, profit, and long-term sustainability.My goal is to help women build businesses that pay them well, support their lives, and still feel worth leading 10 years from now.Connect with me:Website:Facebook:Instagram:LinkedIn:YouTube: