Episode 54 - Your SEO Roadmap: Talking with Steve Wiideman

HIGHLIGHTSWhat does SEO look like today?Don't just focus on digital marketingAvoid DIY website builders Pay attention to your reputation outside your websiteContent, Links, and Search Behavior: The trifecta of SEOLeverage the data from paid ads to improve your SEOHire expert guidance for Paid AdsEnsure that your public information listings are correct Pay attention to your Google ReviewsQUOTESSteve: "You should be doing all things. You should be experimenting with radio and TV and local ads, have a street team, do some guerilla marketing, build relationships with brands that are in similar verticals. Try to avoid being myopic around digital marketing."Steve: "The higher the quality, quantity, and velocity of those links that are coming in to your website, the more Google thinks hey, this sites live, it's helpful, it's active, I'm seeing all these links coming in, I'm crawling the web and every time I find one it's a vote for the page."Steve: "If users see you in the paid search and the organic search results, you've basically buried your competition because now you got two listings at the top, they're more likely to click on you."Steve: "There's no direct correlation. You're not going to move up in search ranking simply because you're buying ads. In fact it would be illegal for them to do that. It would be a violation of their whole philosophy around organic search."Steve: "I think the latest study showed that 7% of your local rankings now have to do with the citations that you have off the website."Steve: "Nobody clicks on a 1-star review. I mentioned how important search appearance was. If there's listings in the map and you've got a 3-star review from six people, and your competitor who's right above you has 243 reviews and has a 4.5 rating, they're probably gonna click on that competitor more than you."To learn about Steve, check out the links below: Linkedin: https://www.linkedin.com/in/seoexpert/Website: https://academyofsearch.com/If you enjoyed today’s episode, please subscribe, review and share with a friend who would benefit from the message. If you’re interested in picking up a copy of Jonathan Goldhill’s book, Disruptive Successor, go to the website at www.DisruptiveSuccessor.com. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.