Episode 55: Humanize Your Staff: Digital Marketing Strategy for FIs

All staff members have their own landing pages — with not just their work history but also their community service, their favorite part of their job, and a calendar scheduling feature. This is what humanizing your staff digitally with marketing looks like. In this episode, I interview Katie Woods, AVP Marketing Coordinator at R Bank Texas, the innovator behind the humanizing movement at her community bank. What we talked about: - The origin & evolution of the humanizing movement - Exact specifications for staff personal landing pages - Why humanizing staff digitally has been so excellent for the customer experience - Katie's unconventional answer to what she would do with a $10K marketing budget Stay in touch with Banking on Experience by listening on Apple Podcasts, Spotify, or our website. Listening on a desktop & can't see the links? Just search for Banking on Experience in your favorite podcast player.